Natalie Ullman
Director of Social Media
Natalie Ullman joined Zando in 2024 to oversee social media and content strategy across imprints. Since then, she has led social campaigns for nine New York Times Bestsellers, including #1 titles Leather & Lark, Democracy or Else, The Butcher Game, Scythe & Sparrow, Lights Out, and Caught Up—building digital momentum that translates cultural conversation into measurable impact.
Before joining Zando, Natalie spent seven years in brand content strategy and production, specializing in social-first video designed for virality. Her work for publications including The New York Times, BuzzFeed, and Shondaland has generated more than two billion views across platforms.
At Zando, she focuses on building community, shaping voice across channels, and developing content ecosystems that expand a book’s life beyond the page.