Performance Marketing Manager

Performance Marketing Manager

Zando, a nimble independent publisher, is looking for an experienced candidate to execute title marketing campaigns. This is a full-time position based in New York, NY. Zando offers competitive salaries and a comprehensive benefits package. 

The Company
Zando is the modern publishing house shaping what readers obsess over next. We champion bold voices, build influence beyond the page, and publish stories that define the cultural moment.

Key Responsibilities:  

Zando is seeking our first Performance Marketing Manager to develop our growth marketing efforts across imprints and expand discoverability across both frontlist & backlist titles. This role will own paid media strategy, Amazon Advertising, metadata optimization, marketing analytics, and performance measurement to drive efficient customer acquisition and grow both frontlist and backlist revenue. Reporting to Nathalie Ramirez, Executive Director of Brand & Marketing, this role will partner closely with Marketing, Sales, and Operations to embed data-driven decision-making throughout our publishing programs.

This role is ideal for someone who enjoys combining creative marketing with analytical thinking and is excited by the opportunity to build a function from the ground up.

You will:

• Develop and manage paid campaigns across Meta, TikTok, Google, Reddit, Pinterest, and other emerging platforms.
• Own Amazon Marketing Services (AMS) strategy across frontlist and backlist titles.
• Design and execute testing strategies across creative, audience, messaging, and channel mix to continuously improve campaign performance.
• Establish performance benchmarks and campaign KPIs.
• Translate data into actionable recommendations for marketing teams.
• Collaborate with title marketers to develop integrated marketing plans.
• Partner with Social Media on paid amplification strategies.
• Manage website including metadata and consumer journey.
• Serve as the department's internal expert on paid media, digital marketing, and marketing analytics.

Qualifications:

• 4+ years of experience in performance marketing, growth marketing, paid media, or digital marketing.
• Strong analytical skills with experience using marketing dashboards and reporting tools.
• Demonstrated ability to optimize campaigns based on performance data.
• Experience managing marketing budgets and media investments.
• Excellent communication and cross-functional collaboration skills.
• Publishing or media experience is preferred but not required.
• Ability to handle multiple projects and responsibilities simultaneously
• Excellent organizational skills and exceptional attention to detail

Additional strengths:

• Results-oriented and forward-thinking
• Collaborative and flexible
• Good blend of pragmatism and creativity
• Diplomatic, clear communicator
• Self-starting, highly motivated

Salary: $80k
Benefits: Health; Dental; 401K

Selected applicants will be contacted for an interview.